Everything you want about e-commerce for beginners

E-commerce is one of the new fields that has changed many concepts of buying and selling methods and customer behavior. If you are interested in learning more information about the field of e-commerce, in this article we will discuss all the details and information you need. What is e-commerce?

– Latest e-commerce statistics 

– E-commerce areas  – The most popular e-commerce stores 

Advantages of e-commerce 

1- The lower cost of e-commerce than traditional projects. 2- The quick sales process 

3- Selling throughout the day 

4- Multiple marketing and advertising methods. 5- Provides high flexibility for customers 

How to start in the field of e-commerce 

– Start by defining the field you want to work in and choose the appropriate products – Research your competitors carefully 

– Know your target audience 

– Build the store’s brand identity  – Start building the online store 

E-commerce store ideas that achieve high sales 

1- An online store that sells clothes. 2- A store that sells electronic devices 

3- An online store that sells coffee 

Reasons for failure in e-commerce – selling the wrong product – inappropriate pricing 

– Not developing a good marketing plan  – Not paying attention to the quality of the content  What is e-commerce?

E-commerce is the buying and selling of various products, services, software, applications and tools over the Internet. To be an integral part of the global trade movement with great ease in exchange, payment, shipping, and delivering products to buyers. E-commerce has helped companies and individuals obtain low-cost commercial activities compared to traditional commerce, which involves renting shops, electricity expenses, and hiring workers.

In e-commerce, all you need is an online store and then start the selling process. E-commerce can be considered an online version of commerce, enabling sellers to present their products and services in an easy and smooth way to their target audience. Taking full advantage of new and modern technology.

– Latest e-commerce statistics  E-commerce is widespread and famous globally and regionally in the Arab world, and here are the latest e-commerce statistics to learn about the opportunity available to you: The volume of e-commerce in the current year 2023 reached 6 billion dollars, and in 2026 it is expected to reach 8 billion dollars.

The average shopper makes more than 19 purchases a year from online stores. There are between 12 and 24 million online stores today. In Saudi Arabia, there are 63,805 stores.

E-commerce revenues in Saudi Arabia are expected to reach $11.98 billion in 2023. According to statistics on the Maroof platform, the number of e-stores reached 63,805.

The number of users is expected to reach 28.48 million users by 2027. The e-commerce market in Saudi Arabia is witnessing continuous growth due to various factors such as an increase. – Areas of e-commerce 

E-commerce has different fields depending on the type of products, capital, and target market: From producer to consumer (B2C): The most famous field of e-commerce at all is concerned with selling products to end customers interested in the product or service.

It is also called retail business. This field is characterized by: short selling cycle. Low volume of orders and products purchased.

It does not require large capital. Decreased profits achieved. Producer to Producer (B2B): Focuses on wholesale rather than retail, such as the product to consumer area.

Therefore, it requires a relatively large capital in order to meet the large volume of demand from traders. The field is characterized by: relatively long sales cycle. High return on investment.

Always repeat purchases. From Product to Government (B2G): It is concerned with providing services and products to government institutions. It may be similar to the B2B field in terms of the method of work and the size of capital, but it is not common among those working in e-commerce because government institutions rely on the bidding system. Consumer to Consumer (C2C): Here services are provided between a consumer and a consumer.

The stores here act as an intermediary between them. For example, a platform to connect the buyer and seller in one place, such as car selling platforms and microservices. – The most famous e-commerce stores 

There are many stores operating in the field of e-commerce that provide different services and products, and here are the most famous of them: Amazon Store: Amazon is one of the largest stores in the world that works in the field of retail to provide various home supplies, phones, electronic devices, and home supplies. Noon Store: Noon is one of the large Arab stores famous for offering clothes, phones, electronic devices, and more.

Alibaba Company: Alibaba is a Chinese company that provides a range of products for both wholesalers and retailers and provides cloud computing services “Ali Genie” and electronic payment “AliPay”  to facilitate trade for store owners and users. Advantages of e-commerce 

E-commerce is a truly distinctive field, and every entrepreneur or business owner should think about it for the following reasons: 1- The cost of e-commerce is lower than traditional projects.  The first and important point is that e-commerce does not require saving huge costs like those required in traditional activities such as grocery stores, laundromats, and others.

Here, all you need is an online store and then start marketing it through digital marketing and start achieving sales at very low costs that may not be as effective as those in traditional stores. 2- The quick sales process. Buying and selling processes take place faster and with the least possible effort and cost for both the buyer, the consumer, or the owner of the online store.

All the buyer needs to do is connect to the Internet and visit the store, browse the product lists, then choose the appropriate product after reviewing its details, and the payment process is made directly from inside the store, and then the product is delivered to his door. No later than 10 minutes at most. 3- Selling throughout the day 

Entrepreneurs and shop owners are always looking for a way to make more sales. Here, e-commerce allows the purchase of products throughout the day, whether it is day or night, or whether you are in the store or not. This provides you with the opportunity to achieve higher sales.

4- Multiple methods of marketing and advertising when you think about heading to the field of e-commerce and leaving work in the field of traditional commerce, which suffers from marketing stagnation and the lack of available marketing options. You will find that it provides you with the expanse of digital marketing with 10+ cost-effective and results-driven marketing strategies with real-time measurement, adjustment and optimization capabilities.

5- It provides high flexibility to customers. One of the advantages of e-commerce is that it provides sellers with the opportunity to achieve high flexibility for buyers with regard to purchasing, shipping, and delivery. The buyer can also purchase the product 24 hours a day, 7 days a week.

And use the payment method that he deems appropriate, while giving him the opportunity to add his opinions about the purchasing experience or the quality of the product and service that he purchased. How to start in the field of e-commerce  To start in the field of e-commerce, you must proceed with the following steps: 

– Start by determining the field in which you want to work and choose the appropriate products. To enter the world of e-commerce, you must determine the field in which you will work, whether in the field of wholesale, retail, or wholesale sales, or by providing digital brokerage services. This depends on the opportunities available and the capital capabilities you have.

This is not appropriate and you do not have sufficient capital. In the same context, you must have an accurate view of the appropriate products according to the target audience and competition in the market. Here you have to conduct marketing research to identify areas that have high demand and very low supply.

You can also search through social media platforms to identify products that have great acceptance and review the pages of large stores to identify the best-selling products. Also, do not forget to search on Google and see the keyword suggestions it provides while relying on the Google Trend tool. – Research your competitors carefully  The e-commerce field is highly competitive.

This requires you to research competitors and identify their strengths and weaknesses in order to differentiate your online store in order to obtain a good market share. You should also study the way they market and communicate with their customers. An effective tool in this step is to conduct a SWOT analysis in order to start e-commerce professionally.

After that, develop an integrated marketing plan for the appropriate way to market your online store, collect ideas and direct them towards achieving your goal of sales and marketing. – Get to know your target audience. Before starting to design your electronic audience, you must study the target audience by learning about their interests, the problems they suffer from, and their demographic information, such as age, gender, income rate, and other important details.

This step will contribute greatly to choosing the appropriate products and marketing effectively by choosing the appropriate marketing channel from social media platforms such as Facebook, Instagram, LinkedIn, and others, or relying on marketing through search engines such as Google, email marketing, and other marketing strategies. – Create the store’s commercial identity. Now, you must start forming the online store’s identity by choosing the name of the online store, which must be simple, easy, and ingrained in the minds of customers so that they remember it every time they want to buy a specific product or service.

Examples of basket store names include “Noon,” “Amazon,” “Mathara,” and “Namshi.” This type of name is very simple and makes it easy for customers to remember the website. The next step is to design the online store’s logo. If you do not have sufficient experience, you can hire a designer. The logo is a very important brand element because it affects the store’s visual identity and consolidates it in the minds of customers. If we take an example of logos, the Amazon store logo looks like this: 

There is a group of tools through which you can design a logo, such as Canva, which is the most suitable option for beginners, and if you want stronger features and capabilities, you can use Adobe Illustrator. – Start building the online store. Designing the online store is available through a range of options, starting with using content management systems such as WordPress, which is less expensive and does not require programming skills or the use of codes. In the same context, you can rely on store programming from scratch. This is considered to be of high cost and requires great programming skills, but it gives you greater customization and modification capabilities. 

To get an integrated online store. It is also possible to use online store building platforms such as Shopify, Basket, and Mahjatta. These platforms provide complete store management with a server and site security services, and provide important applications to add e-commerce functions, such as accepting payments and dealing with shipping and delivery companies, etc. We can help you immediately build your own website. If you have any questions or inquiries, do not hesitate to contact us via 

Contact page from here, or via one of the social media outlets on the site, or via direct email to [email protected]  

We are certainly pleased to inform you and respond to you. E-store ideas that achieve high sales. In this part of the article, we will learn about some good e-store ideas that you can start now: 1- An e-store for selling clothes. 

The idea of ​​an online store for selling clothing and fashion is a wonderful idea, especially since the field of clothing receives great interest from men, children and women. It is also possible to provide other products, including accessories and bags for women and men. One of the most famous online stores specializing in this field is Namshi Store: 2- A store that sells electronic devices. 

An electronics store means having a successful store because electronic devices have become major in our daily lives, including phones, computers, washing machines, ovens, and others. An example of stores that work in this field is an integrated store for electronic devices: 3- An online store that sells coffee 

Coffee is one of the beverages loved by many, especially in the Arab world. It is possible to have an online store that sells coffee or its supplies, such as cups, machines, etc. The Coffee House store is one of the distinguished stores: Reasons for failure in the field of e-commerce 

Not everyone who tries to enter the world of commerce will find the roads strewn with roses, as there are many obstacles and problems that prevent you from achieving your goals and the success of your online store, or lead to the failure of the startup website, which are: – Selling the wrong product.  The first mistake that makes you fail in e-commerce is choosing the wrong product that is not suitable for your target audience.

Therefore, you will not get sales and profits and you will suffer from operational costs and your store will fail to achieve any results. Which means it's essential to choose the right product that your audience is interested in, solves their problems, and is willing to pay for because of the value it offers them. – Inappropriate pricing 

Price is the ruler when talking about success, and whenever the price of your products is unrealistic or higher than competitors, you will not achieve good sales. Your online store will inevitably fail to reach its marketing and sales goals. This makes it imperative for you to choose the appropriate pricing strategy for your store's situation and the current market, which consists of both competitors and the target audience.

– Not developing a good marketing plan  Not paying attention to marketing the online store will certainly result in not achieving sales and not reaching the target audience or even introducing the store and the products it offers. The demand for the products will decrease, you will not make any sales, and your website will fail.

– Not paying attention to the quality of content. Content is king and influences the quality of marketing and the store’s positioning in the minds of customers. When you do not provide high-quality content, whether inside or outside the store, when marketing it via search engines or social media platforms, you will have a bad experience with your store and it will not achieve the goals you aspire to. Content is a very important aspect, from writing product descriptions and texts on store pages to promotional content.

Conclusion  E-commerce is one of the distinctive fields that you can start now, to get the opportunity to have a low-cost business that receives attention and many sales compared to traditional commercial activities. Read also: Affiliate marketing for beginners Marketing guide *****************************